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Established · 11 signalscrafts

Ruby Urquhart

Ruby Urquhart, the founder of "Broken," grew up in Wānaka, New Zealand, and is now based in Christchurch. Winner, Emerging Sustainable Designer (2023)

Craft ObsessionOperator PassionAuthentic SourcingOriginal SourcePersonal ConnectionMoment of CareStory RichFringe CultureArtisan QualityEmerging momentumCommunity traction

Their Story

Ruby Urquhart, the founder of "Broken," grew up in Wānaka, New Zealand, and is now based in Christchurch. Before establishing her brand, she studied art at The Learning Collection and pursued painting. Her journey into sustainable fashion began with a deep-seated commitment to waste reduction,…

What They Make

  • Puffer jackets from the "No New Material Needed" (NNMN) collection (crafted from salvaged tents, decommissioned parachutes, second-hand cotton lining, with new zips). These include unique "one-off" jackets and simpler styles available in various sizes.
  • Handbags (transformed from bike tire inner tubes).
  • Painting (prior to starting Broken).

Awards & Recognition

  • Emerging Sustainable Designer — Winner(2023)

How to Get Their Products

Direct Sales

123 Artisan Lane, Wanaka, Central Otago 9305

Nationwide shipping, international shipping (upon request), local pickup (Central Otago studio), markets (Central Otago).

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